Vehicle advertising is a very effective means of promoting your business in a busy city like Dubai. Turning vehicles into moving billboards enables brands to reach a larger audience while driving through the busy streets of the town. However, vehicle advertising in Dubai is not as simple as putting up a signage board. It needs to be compliant with the RTA standards. For any business interested in an advertisement on its automobile, seeking an RTA vehicle advertisement permit is imperative. In this guide, we are going to guide you through how to obtain the RTA vehicle advertisement permit in Dubai while ensuring that your campaign respects the rule of law that governs this city.
Why an RTA Permit is Necessary?
The RTA governs adverts for cars in consideration of the beauty of Dubai and the protection of roads. Therefore, any company wanting to place tarpaulin, or vinyl signs on their cars must do so by approval. Disregarding this leads to a big fine and its removal.
Step 1: Knowing RTA Norms
Knowing the rules of RTA advertising, one may ask for a permit.
- Content Restrictions: Advertisements should not contain offensive or inappropriate content. Political, religious, and culturally sensitive themes are not allowed.
- Design Requirements: Advertisements should not obstruct the driver’s view.
Window graphics are allowed only with the use of perforated vinyl. This is because it allows visibility from inside the vehicle.
Reflective materials are not allowed in general as they create glare.
- Vehicle Types
Public vehicles like vans, buses, and delivery trucks are given the permit and private cars are barred from it.
Step 2: Submitting the Application for Permit
The RTA permit application process is as follows:
- Registration with RTA:
You can get the advertisement permits by registering for free on the RTA portal.
- Presentation of Necessary Documents: A trade license copy, along with other important details, vehicle registration, and a sketch proposed by the advertisement regarding measurement and space, will all be needed and provided during uploading.
- Charges Payable:
Vehicle advertisement permit fees vary with the type of vehicle and the period of the advertisement campaign.
- Waiting for Approval:
After you submit the application, RTA checks for all compliance. After you receive the permit, you are allowed to install your advertisement. But you must make sure that the work will be done by professionals with good materials in order to satisfy the RTA’s standard.
Step 3: Renewal or Modifying Your Permit
Automobile advertising permits have a limited period and are subject to renewal, without which fines take root in the companies’ pockets. The same applies to changes in the design or placement of the advertisement; a new application and approval are necessary.
Advantages if you rightly adhere to the RTA Regulations
- Compliance: No fines or uninterruption in advertising.
- Image Improves: Your business enhances its image when it gets a professionally approved and installed advertisement.
- Rod Safety: People designing their ads according to the prescribed standard ensure their ads don’t distract drivers or obscure vision.
Why Nova Sign Printing?
It can be a task to get an RTA vehicle advertisement permit in Dubai, but it is quite smooth with the right partner. At Nova Sign Printing, we offer:
– Guidance on RTA compliance.
– High-quality signage boards, vehicle wraps, and decals that are tailored according to your needs.
– End-to-end support, from design creation to installation.
Conclusion
Vehicle branding is one of the most revolutionary marketing strategies and compliance with RTA regulations in Dubai is mandatory. Adering to the guidelines and getting in touch with an experienced signage board provider such as Nova Sign Printing provides the effectiveness of your advertising campaign and legality as well.
Ready to elevate your vehicle branding while also meeting all legal requirements? Contact Nova Sign Printing today! Let’s turn your vehicles into mobile marketing marvels.
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