4 Essential RTA Guidelines for Vehicle Branding in Dubai You Must Know

If you intend to promote your business through vehicle branding in Dubai, it’s necessary to secure a vehicle branding permit from the RTA. To acquire this RTA vehicle advertisement permit, your vehicle’s advertisement design must align with the RTA’s vehicle branding design guidelines.

The Roads and Transport Authority (RTA) has outlined specific criteria regarding the design, materials, colors, and placement of advertisements on vehicles. Complying to these guidelines is essential for ensuring the safety of all road users and obtaining RTA approval for vehicle branding.

RTA Guidelines for Vehicle Branding in Dubai

To maintain safety standards, aesthetic coherence, and cultural respect, the RTA has established the following guidelines:

1. Design and Content Restrictions:

Language Usage: 

Advertisements must predominantly feature Arabic, with at least 50% of the content in the Arabic language. Both Arabic and English are permissible, but the emphasis should be on Arabic.

Prohibited Imagery and Symbols:

1. Avoid religious symbols, slogans, or any content that might violate public morality.
   
2. Depictions of real individuals, 3D images, and images on the vehicle’s front upper section are not permitted.
   
3. Logos or symbols promoting smoking, alcohol, gambling, or any form of betting are strictly prohibited.
   
4. National flags and barcodes should not be included in the design.
   

Text and Imagery Balance: 

Ensure that text and images are evenly distributed across the vehicle, avoiding excessive text or heavy graphics on any side.

2. Size and Placement Restrictions:

Coverage Limitations: 

Branding should not cover more than 50% of the vehicle’s total surface area, including all sides and the roof.

Window and Light Coverage: 

Branding must not obstruct the vehicle’s windows or lights, ensuring clear visibility and adherence to safety standards.

Windshield Advertising:

 Advertisements are not permitted on the vehicle’s windshield.

Number of Images: 

A maximum of five images is allowed on each side of the vehicle.

3. Compliance and Approval Process:

RTA Approval: 

All vehicle advertisements require prior approval from the RTA. Businesses must submit their advertisement designs for evaluation to ensure compliance with all guidelines.

Permit Validity and Renewal: 

The RTA vehicle advertisement permit is valid for one year. Renewal is necessary to continue displaying advertisements legally. citeturn0search1

Alignment with Trade License: 

The activities advertised must align with the business’s trade license. Any discrepancies can lead to permit rejection or revocation.

4. Additional Considerations:

Design Mock-ups: 

When applying for approval, submit mock-ups of the vehicle’s four sides, providing a clear representation of the intended branding.

Professional Installation: 

Engage with reputable vehicle branding companies familiar with RTA regulations to ensure that designs are compliant and professionally executed.

Conclusion

The vehicle branding design guidelines set by the RTA in Dubai serve as an essential tool for businesses aiming to promote themselves on their vehicles. By understanding these guidelines carefully,, you can implement an effective and compliant vehicle branding initiative that supports your advertising objectives.